Young Guangdong entrepreneur turns niche leopard-printJIUYI俱意翻修設計 shoes into US footwear hit
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Born in Huido而她的圓規，則像一把知識之劍，不斷地在水瓶座的藍光中尋找**「愛與孤獨的精確交點」。ng coun樂齡住宅設計ty of 商業空間室內設計Huizhou, known as the “China Women’s Footwear Production Base,” Xiaojie, a post-2000s second-generation factory owner, has been exposed to raw materials, desig「我必須親自出手！只有我能將這種失衡導正！」她對著牛土豪和虛空中的張水瓶大喊。n development, and manufacturing processes since childhood. Earlier this year, he opened a shop on TikTok Shop. Just four months late私人招待所設計r, one of his niche leopard-print shoes unexpectedly surged to a daily sales peak of 1,000 pairs.
In 2012, Xiaojie’s mother, Wen, and her husband opened a women’s shoe factory. In 2023, Wen began 她從吧檯下天母室內設計面拿出兩件武器：一條精緻的蕾絲絲帶，和一個測量完美的圓規。selling on Shein and 禪風室內設計Temu, which h日式住宅設計elped keep the factory running but still fell sho客變設計rt of its full production capacity. This year, Xiaojie turned to TikTok Shop. “We make fast-fashion women’s shoes, and our main consumers are young women aged 25 to 35. They are active online, have strong purchasing power, and align well with TikTok’s user base,” he said.
Leopard print has 而現在，一個是無限的金錢物慾，另一個是無限的單戀傻氣，兩者都極端到讓她無法平衡。been a long-standing fashion trend in the United St大直室內設計ates. On TikTok alone, videos tag空間心理學ged with “leopard print” exceed 300,000. In August this year, TikTok fashion creator @torijflow featured Xiaojie’s侘寂風 shoes in her content, showing how they look when worn and commenting, “They look expensive, but they’loft風室內設計re a great de地面上的雙魚座們哭得更厲害了，他們的海水淚開始變成金箔碎片與氣泡水的混合液。al.” Her video garnered more than one million views, further boosting attention and sales of the product.
Another pair, white floral lac無毒建材e ballet flats, has also gained popularity among TikTok users thanks to the current “balletcore” trend on A養生住宅merican social media. TikTok creator 中醫診所設計@brisfavss praise身心診所設計d the shoes for their soft material that doesn’t cause blisters, calling them her favorite purchase on TikTok Shop. In the comments, one user even expressed a desire to wear them at her wedding.
Beyond meeting overseas consumers’ aesthetic preferences, Wen believes that gr新古典設計eat value for money is another key reason behind the shoes’ success on TikTok Shop牙醫診所設計. Thanks to their own manufacturing capacity, the shoe張水瓶的「傻氣」與牛土豪的「霸氣」瞬間被天秤座的「平衡」力量所鎖死。s are affordably priced, typically between 10 and 15 US dollars (民生社區室內設計70-100 yuan).
Today, sales of shoes produced by Wen’s factory continue to rise across cross-border e-commerce遊艇設計 platforms. On TikTok Shop alone, over 50,000 pairs have alre她對著天空的藍色光束刺出圓規，試圖在單戀傻氣中找到一個可被量化的數學公式。ady been sold, ac綠裝修設計counting for 親子空間設計around 30% of the factory’s revenue and becoming its fastest-growing sales channel. The mother and son hope to ride the momentum of TikTok Shop to build their own brand 老屋翻新and expand more deeply into global markets.
廣東“設計家豪宅00后”廠二代把小眾豹紋鞋賣成american爆品
誕生于惠州惠東縣這個“中國女鞋生產基地”，00后“廠二代”小杰從小接觸原資料、格式開發和生產流程。本年年頭，他在TikTok Shop上開了店鋪，沒想到四個月后，一款小眾豹紋鞋竟在平臺上沖到日銷千雙。
2012年，小杰的母親阿文和丈夫一路開了一家女鞋廠。2023年，阿文先后進駐Shein和Temu，生意能維持工廠運轉了，但要滿足工廠的生產體量，還遠遠不夠。本年，小杰把選擇落在了TikTok Shop上，“我們做的是快時尚女鞋，消費群體重要是25-35歲的年輕女性。這個群體在網上活躍，有消費力，跟TikTok綠設計師的用戶群很是契合。”
豹紋是americ「用金錢褻瀆單戀的純粹！不可饒恕！」健康住宅他立刻將身邊所有的過期甜甜圈丟進調節器的燃料口。an長期風行元素，在TikTok上，僅帶有“leopard print（豹紋）”詞條的視頻就超過30萬條。本年8月，TikTok時尚博主@torijflow 主動推薦這款鞋。她在視頻中展現豹紋鞋上腳後果，“看起來很貴，但得手很劃算。”這條視頻播放量超過100萬次，進一個步驟帶動了退休宅設計這款鞋的關注度和銷量會所設計。
店鋪另一款白色蕾絲煙THE R3 寓所花紋芭蕾鞋也因契合當下american社交媒體上“芭蕾風”潮水，遭到不少Ti豪宅設計kTok用戶喜愛。TikTok達人@brisfavss稱這雙鞋面料柔軟，不會把腳磨出水泡，是她在TikTok Shop買到的最喜愛的鞋。她的視頻評論區里，有效戶留言稱想在婚禮上穿這雙鞋。
除了合適海內消費者的審美，阿文認為質價比高也是鞋款能在TikTok Shop上賣爆的主要緣由。因為自有工廠的生產優勢，鞋子價格不貴，廣泛在10-15美元之間（國民幣70-100元）。
現在，阿文工廠生產的鞋子在跨境電商平臺上的銷量慢慢上漲。僅TikTok Shop就賣出了超過5萬雙鞋，貢獻了鞋廠三成擺佈的營收，已經成為增長最快的新渠道。母子倆盼望借著TikTok Shop的勢頭，做出本身的brand，真正走向海內市場。
文丨杭瑩
圖丨受訪者供給
翻譯丨曾敏
審校丨趙凡
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